More About Us
NOT AN AGENCY
Too often, we see the traditional agency try and tackle the new world, sometimes they succeed, but most often they do not. The model is complex and outdated. We believe complexity breeds inefficiency and reduces return, so The Schultz Creative is purposely small, agile and focused.
Your brand needs to be seen on TV, still the most powerful platform for brands of all sizes. We can get you there affordably.
We specialise in concept creation for television, including short-form, like 30-second ads and long-form 24-minute television shows.
We can create and place advertising material for any local television or radio station.
When it comes to long-form television shows, we create bespoke advertiser integrated shows for clients who want to maximise their television spend and create memorable brand association with their target audiences.
This form of television is a particular speciality area that very few agencies and production houses get right. Still, with our help, we have produced over 14 seasons of television and won a SAFTA for our agency clients in just the past four years.
We advocate the omnichannel approach. Simply put, this means that we have seen the incredible effects that one marketing channel has on the other.
For example, a television campaign is boosted by having a second screen experience on social media and vice versa; a social campaign can explode because of a television campaign. For this reason, we have sought out the best possible partners, specialists in their field that we integrate with on larger projects.
We pride ourselves on our radical candour, even when it comes to costing projects.
We work on fixed rates. We are at war with complexity and do not want to create mistrust and potentially ruin good relationships with billable hours.
We do not, mark up partner costs, usage fees, delivery services or any items that we do not create or add value to or spend time on. This is a core belief that sets us apart from the agency model.